Marketing Kitty

The last thing the world needs is another blog. But hey. The last thing the world needs is more frozen, high calorie concoctions from Starbucks, but that doesn’t mean they’re going to stop inventing new ones…Hence. My new blog.

Why Marketing Kitty? Because I’m a marketer who happens to have cats? Well, yeah, that’s true.

Hi Moneypenny.

But also because the name was available. And it’s a sort of play on words off my personal blog, Knit Kitty Knit, something started a few years ago when I learned how to knit and wanted to learn how to blog. It’s woefully abandoned at this point — work keeps me a bit too busy to knit, and if you’re not knitting, how do you maintain a blog about knitting?

I run the marketing department for a company that creates and produces conferences and trades shows in the technology space. Web 2.0 Expo, Enterprise 2.0 Conference, Interop, VoiceCon are some of the brands. My current challenge is figuring out what marketing in my group will look like over the next few years. We know what we do today will not be what we’ll do in 2011.

What’s the transition from Marketing 1.0 to Marketing 2.0? How do new tools like social media, Facebook, Twitter, etc. get worked into the fabric of our marketing?

This blog is the start of my ramblings in making that transition, marketing in general and reaching out the community for suggestions and advice along the way. I hope you’ll take part.

If you want to follow me on twitter, I’m stacyo.